The Idea: My team had a couple of ideas at first, our first idea was to have the ad in a toilet and have a conversation between two people about the product, I think setting it in a toilet and showing and talking about the product is reinforcing brand identify. The second idea was to have Katie put on a duck mask and run around town which i think didn’t work at all, there was no real brand identity (besides showing the product in the ad) so I’m glad we didn’t go with that advert because it was just too silly and wouldn’t have worked well.
Graham gave us the idea of filming live ducks and we decided to go with that idea, we decided we’d have clips of ducks synch up with audio to make it seem like the ducks are having a conversation about the product. This idea was obviously outside the box and unique, I think this advert works in some aspects because I can imagine audiences remembering it and when shopping remembering the advert, this is because of the things within the advert such as the talking ducks, this is obviously a memorable thing.
The idea was feasible during production because we only had to go to Corporation Park to film, this was definitely a positive part of the production because we didn’t have to travel far to film.
I don’t think the advert fits with with existing brand identity because the original Duck Toilet adverts are animated and feature an animated duck, this advert is live action and has new characters who audiences aren’t familiar with. It’s also set in a very different location which I think may confuse audiences to what the product actually is, the only brand identity in the ad is the product being shown at the end.
I think the ASA would approve of the advert because it’s child friendly and there’s no explicit language or violence.
Technical Skills Developed: I think the filming aspect of the production worked, it was pretty simple to get the shots but we did go back a couple of times just in case we need more shots. I was also setting up the camera a couple of times and I’ve developed skills in setting up cameras and changing camera settings. I also think the over all advert worked out pretty well there was some continuity and sound errors however, we could have changed this by paying more attention to the edit.
For me the idea of the advert didn’t really work for me, I don’t think it’s very original and it doesn’t fit well into the products catalog of other adverts. I tried to say my ideas about producing a different advert but unfortunately my ideas were ignored. This is one of the failures of the group, none of us really worked together, even in the edit.
As I said before the advert did turn out pretty good and there was some good shots in the ad which I think is a success.
How Would You Improve Next Time?: If I was to do the project again I would have more involvement in the editing, even though I did recommend certain changes to the edit I would like to psychically try to edit more. I would also like to improve the idea and have an idea a bit more original and one that fits more into the brand identity of Duck Toilet Cleaner.