We set up the lights in the standard method of the three-point-lighting, we used this method because it allows you to control the lighting on the subject however you want. Our subject was well lit but we chose not to have any defining shadows.

I believe we implemented the 180 degree rule well, the subject was always looking in the same direction, talking to the interviewer. 

We had many different shots from different angles, I thought this made the clip refreshing because we didn’t hold the same shot for too long.


My role in the production was that of a camera operator, here are pictures evidencing that: 

This is me practicing out the opening shot to the show.


Katy- Katy did the pre production call sheet and email to Richard.

Fawaz- Fawaz did the recce and location report.

Tom- Floor and lighting.

My role- I filled out the booking form and got Graham’s signature. 

Each of us contributed to questions that will be asked in the interview


1. Yesterdays lesson we looked at bad interviews. These interviews, I think, were to show us what not to do during our interviews. We also looked at Martin Bashirs interview with Princess Diana, this interview was watched by 23 million people in the UK. 

Princess Diana Interview

2. Here’s some  examples of bad interviews: 




Hard News: 


Entertainment: http://www.youtube.com/watch?v=ZAFkauscKJ0




Promotional Interview-

A promotional interview is when a actor, writer, director etc. goes on a talk show, radio show, podcast etc. to promote a project they’re promoting. An example of a shows that celerities go on to promoting their projects is The Graham Norton Show and The Jonathan Ross Show, here’s an example: http://www.youtube.com/watch?v=0MuCmbOF5co

Informative Interview-

An informative interview is an interview that informs the audience about a certain topic, the video I’ve decided to link is an interview from GameInformer, the interview is about Infamous Second Son and the interview is between GI editor and the games producer. The producer informs the audience  what the game’s about and what we can do in it. Here’s the video: http://www.youtube.com/watch?v=04Bi72v46sE

Combative Interview-

In combative interviews the interviewee will more than likely be engaged in an argument with the interviewer, Jeremy Paxman is infamous for regularly having arguments with his guests . Here’s an example of Jeremy Paxman arguing with one of his guests: https://www.youtube.com/watch?v=Uwlsd8RAoqI


Purposes of Interviews

  • Entertainment
  • Promotional
  • Informational
  • Interpretive 

Interview Techniques

  • Open
  • Closed
  • Multiple opinions
  • Direct
  • Suggestive

Interview Style and Structure

  • Style Examples: Hard news, combative, light hearted, entertainment, investigative, promotional.


  • Introduction
  • Development questions 
  • Confidence building 
  • Key questions
  • Sound bites. Summary. Wind-up

Examples of Combative Interviews: 


Diegetic Sound: Diegetic sound comes from the sounds made by characters or objects in the film, this includes:

  • Sounds made by characters speaking 
  • Characters interacting with objects
  • Sounds made by cars, planes, motorbikes etc.
  • Music from coming from instruments, MP3 players, phones etc.

Non-Diegetic Sound: Non-Diegetic sound is sound that’s added in post-production, this includes sounds such as:

  • Narration by characters
  • Sounds effects added for dramatic effect
  • Mood music 

Contrapuntal Sound: Contrapuntal sound is sound that doesn’t seem to fit the action happening in the scene, here’s an example of contrapuntal sound from the film Reservoir Dogs: http://www.youtube.com/watch?v=P0EXHvbsnJ8

Parallel Sound: Parallel sound is sound thatyou expect to fit with the action on screen, an example of this would be music from a horror film, we expect to hear a 


The Idea: My team had a couple of ideas at first, our first idea was to have the ad in a toilet and have a conversation between two people about the product, I think setting it in a toilet and showing and talking about the product is reinforcing brand identify. The second idea was to have Katie put on a duck mask and run around town which i think didn’t work at all, there was no real brand identity (besides showing the product in the ad) so I’m glad we didn’t go with that advert because it was just too silly and wouldn’t have worked well.

Graham gave us the idea of filming live ducks and we decided to go with that idea, we decided we’d have clips of ducks synch up with audio to make it seem like the ducks are having a conversation about the product. This idea was obviously outside the box and unique, I think this advert works in some aspects because I can imagine audiences remembering it and when shopping remembering the advert, this is because of the things within the advert such as the talking ducks, this is obviously a memorable thing.  

The idea was feasible during production because we only had to go to Corporation Park to film, this was definitely a positive part of the production because we didn’t have to travel far to film. 

I don’t think the advert fits with with existing brand identity because the original Duck Toilet adverts are animated and feature an animated duck, this advert is live action and has new characters who audiences aren’t familiar with. It’s also set in a very different location which I think may confuse audiences to what the product actually is, the only brand identity in the ad is the product being shown at the end.

I think the ASA would approve of the advert because it’s child friendly and there’s no explicit language or violence. 

Technical Skills Developed: I think the filming aspect of the production worked, it was pretty simple to get the shots but we did go back a couple of times just in case we need more shots. I was also setting up the camera a couple of times and I’ve developed skills in setting up cameras and changing camera settings. I also think the over all advert worked out pretty well there was some continuity and sound errors however, we could have changed this by paying more attention to the edit. 

For me the idea of the advert didn’t really work for me, I don’t think it’s very original and it doesn’t fit well into the products catalog of other adverts. I tried to say my ideas about producing a different advert but unfortunately my ideas were ignored. This is one of the failures of the group, none of us really worked together, even in the edit.

As I said before the advert did turn out pretty good and there was some good shots in the ad which I think is a success. 

How Would You Improve Next Time?: If I was to do the project again I would have more involvement in the editing, even though I did recommend certain changes to the edit I would like to psychically try to edit more. I would also like to improve the idea and have an idea a bit more original and one that fits more into the brand identity of Duck Toilet Cleaner.  


Here are some screen grabs of the edit work:



The shot in the first screen grab is one of my shots. 

Here are some pictures I took of the location. Some of these angles show where some of my shots in the final product come from come from: image





What could be improved?

I could have helped more in the editing because I didn’t do much, I did suggest some things here and there but that’s pretty much it.

What would I change?

I’d change the concept of the advert. I would use my original idea, have the advert set in a toilet (along the same lines as existing adverts) and two people have a funny conversation about the product.


Sound is of vital importance to all media texts. The most important sound used in film is dialouge, plus any accompanying sound such as sounds created by characters e.g. footsteps, and sounds created by objects e.g.